Maximize Your Reach with USPS Informed Delivery:
A Game-Changer for Bulk Mail Senders
What is USPS Informed Delivery?
In the ever-evolving world of business communication, staying ahead of the curve is crucial. One such innovation that's revolutionizing the way we connect is the USPS Informed Delivery service. This unique offering from the United States Postal Service is a boon for businesses and organizations sending bulk mail, particularly for print buyers seeking to amplify their exposure beyond the physical mail piece.
USPS Informed Delivery is a free and optional notification service that gives residential consumers the ability to digitally preview their mail scheduled to arrive soon. But how does this translate into benefits for bulk mail senders? Let's dive in.
Enhanced Visibility with USPS Informed Delivery
The first significant advantage is the enhanced visibility. With Informed Delivery, recipients get a digital preview of their incoming mail, including grayscale images of the exterior, address side of letter-sized mailpieces. This means that even before your physical mail reaches the recipient, they've already seen a preview of it. For print buyers, this is a golden opportunity to make a strong first impression. By designing eye-catching, compelling mailpieces, you can pique the recipient's interest and anticipation, leading to a higher likelihood of your mail being opened and read.
Integrated Marketing Approach
Secondly, Informed Delivery offers an integrated marketing approach. Along with the grayscale image, businesses can provide a full-color, clickable ad within the email notifications. This interactive content, known as a 'ride-along image', can link directly to your website, a specific product page, or any digital destination. This dual delivery system – physical and digital – allows print buyers to reinforce their message and extend their engagement with customers. It's like getting two exposures for the price of one, a win-win situation for businesses aiming to maximize their marketing ROI.
Conclusion: USPS Informed Delivery - A Game-Changer for Bulk Mail Senders
In conclusion, USPS Informed Delivery is more than just a mail preview service. It's a powerful marketing tool that offers increased visibility, integrated marketing opportunities, and valuable insights for businesses sending bulk mail. By leveraging this service, print buyers can ensure their message not only reaches their audience but also resonates with them, leading to better engagement and results. So, if you're looking to get more from your mail, it's time to consider USPS Informed Delivery - a simple step that could bring significant benefits to your business.
How to Sign Up for USPS Informed Delivery
Signing up for USPS Informed Delivery for your home address is a straightforward process. Follow these steps to get started:
- Visit the USPS Informed Delivery page.
- Click on the 'Sign Up for Free' button.
- If you already have a USPS.com account, simply log in. If not, you'll need to create a new account.
- Once logged in, you'll need to verify your identity. This process is designed to ensure the security and privacy of your mail.
- After verification, you can opt into Informed Delivery. You'll start receiving daily email notifications with digital previews of your incoming mail.
Remember, USPS Informed Delivery is a free service, but it's currently only available to eligible residential consumers in the United States.